Apple is expected to announce the launch of a new generation of it's flagship product, the iPhone - speculated to be called the "iPhone 5S", it is said to contain features and specs which matches those of a Samsung Galaxy S4, once again an attempt by Apple to strengthen Apple's position in a mobile market in which a new era of Android devices now dominates.
Furthermore, it is rumoured that an iPhone 5C would be released alongside the iPhone 5S, namely as either a "Cheaper" alternative to the standard iPhone or as one specifically designed for use in China - an emerging market for mass-produced smartphones.
